What colour is water?

What colour is water?

Chances are, if you ask an adult and a child this question: the child is more likely to get it right. Without getting into the science of it: Water is ever so slightly blue. When water is viewed in small quantities, such as in a glass, it will appear colourless to the human eye; but […]

So is blue for boys, and pink for girls?

So is blue for boys, and pink for girls?

This may be generally true today, but these gender-specific colours are a modern, social construct. It seems like this happened some time around the 1940s. It is no coincidence that this binary transformation coincided with the so-called ‘golden age of advertising.‘ If you get the chance to browse a catalogue from the 1970s, you’ll struggle […]