This may be generally true today, but these gender-specific colours are a modern, social construct.
It seems like this happened some time around the 1940s. It is no coincidence that this binary transformation coincided with the so-called ‘golden age of advertising.‘
If you get the chance to browse a catalogue from the 1970s, you’ll struggle to find a big difference between the colours of boys’ and girls’ clothing and toys. What’s even more surprising is that for a long time before this, people associated blue with females and pink with males.
Before this 20th Century shift:
- Pink was always seen as representing: Blood, aggression and the Sacred Heart…
- Whilst blue represented: Serenity, Calm skies / lakes and the Virgin Mary.
