Sociology – Classic Lines Design https://www.classiclinesdesign.com Mon, 05 Sep 2016 09:33:11 +0000 en-GB hourly 1 https://www.classiclinesdesign.com/wp-content/uploads/2020/04/cropped-Classic-Lines-Design-NHS-32x32.png Sociology – Classic Lines Design https://www.classiclinesdesign.com 32 32 So is blue for boys, and pink for girls? https://www.classiclinesdesign.com/blue-boys-pink-girls/ Mon, 15 Aug 2016 14:04:48 +0000 http://www.classiclinesdesign.com/?p=3866 This may be generally true today, but these gender-specific colours are a modern, social construct. It seems like this happened some time around the 1940s. It is no coincidence that this binary transformation coincided with the so-called ‘golden age of advertising.‘ If you get the chance to browse a catalogue from the 1970s, you’ll struggle […]

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]]> This may be generally true today, but these gender-specific colours are a modern, social construct.

It seems like this happened some time around the 1940s. It is no coincidence that this binary transformation coincided with the so-called ‘golden age of advertising.‘

If you get the chance to browse a catalogue from the 1970s, you’ll struggle to find a big difference between the colours of boys’ and girls’ clothing and toys. What’s even more surprising is that for a long time before this, people associated blue with females and pink with males.

Before this 20th Century shift:

  • Pink was always seen as representing: Blood, aggression and the Sacred Heart…
  • Whilst blue represented: Serenity, Calm skies / lakes and the Virgin Mary.

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