Colour theory – Classic Lines Design https://www.classiclinesdesign.com Wed, 03 Jan 2018 09:59:53 +0000 en-GB hourly 1 https://www.classiclinesdesign.com/wp-content/uploads/2020/04/cropped-Classic-Lines-Design-NHS-32x32.png Colour theory – Classic Lines Design https://www.classiclinesdesign.com 32 32 So PANTONE’s ‘Colour Of The Year’ for 2018 is: ’18-3838 UltraViolet’ https://www.classiclinesdesign.com/pantone-colour-of-the-year-2018-ultraviolet/ Tue, 19 Dec 2017 13:08:52 +0000 http://www.classiclinesdesign.com/?p=5058 This is not a million miles from the branding we created for the award-winning Michelle Griffin. Stay not only up-to-date with the latest trends, but ahead of the curve with Classic Lines Design. ? #LOXBOX ?

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]]> This is not a million miles from the branding we created for the award-winning Michelle Griffin.

Stay not only up-to-date with the latest trends, but ahead of the curve with Classic Lines Design.

? #LOXBOX ?

The post So PANTONE’s ‘Colour Of The Year’ for 2018 is: ’18-3838 UltraViolet’ appeared first on Classic Lines Design.

]]> So is blue for boys, and pink for girls? https://www.classiclinesdesign.com/blue-boys-pink-girls/ Mon, 15 Aug 2016 14:04:48 +0000 http://www.classiclinesdesign.com/?p=3866 This may be generally true today, but these gender-specific colours are a modern, social construct. It seems like this happened some time around the 1940s. It is no coincidence that this binary transformation coincided with the so-called ‘golden age of advertising.‘ If you get the chance to browse a catalogue from the 1970s, you’ll struggle […]

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]]> This may be generally true today, but these gender-specific colours are a modern, social construct.

It seems like this happened some time around the 1940s. It is no coincidence that this binary transformation coincided with the so-called ‘golden age of advertising.‘

If you get the chance to browse a catalogue from the 1970s, you’ll struggle to find a big difference between the colours of boys’ and girls’ clothing and toys. What’s even more surprising is that for a long time before this, people associated blue with females and pink with males.

Before this 20th Century shift:

  • Pink was always seen as representing: Blood, aggression and the Sacred Heart…
  • Whilst blue represented: Serenity, Calm skies / lakes and the Virgin Mary.

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]]> It’s fair to say EURO 2016 football fans understand branding https://www.classiclinesdesign.com/euro2016-football-fans-branding/ Tue, 21 Jun 2016 11:37:09 +0000 http://www.classiclinesdesign.com/?p=3853 ..Think it’s fair to say #EURO2016 football fans understand branding. #NietOranje 🙁 pic.twitter.com/g2fpfbEXqu — Classic Lines Design (@ClassicLinesCLD) June 21, 2016 Have you ever met an Everton fan who refuses to wear a red tie for work? Or an Aston Villa / West Ham United fan who shudders at the thought of a slightly darker […]

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..Think it’s fair to say #EURO2016 football fans understand branding. #NietOranje 🙁 pic.twitter.com/g2fpfbEXqu

— Classic Lines Design (@ClassicLinesCLD) June 21, 2016

Have you ever met an Everton fan who refuses to wear a red tie for work? Or an Aston Villa / West Ham United fan who shudders at the thought of a slightly darker blue sleeve? Football fans are known as being among some of the most ‘brand loyal’ people around. None more-so than international football fans, as the colour wheel above illustrates.

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