Websites with the secure, green padlock symbol have been marked by your browser as ‘secure‘ because they contain an SSL certificate.

What is an SSL Certificate, and why do I need one?

• Our SSL Certificates provide secure https:// browsing,
• Browser padlock: Visitors will see the universally-recognised padlock in their browser bar, showing that they are viewing a site over a secure connection,
• Rank higher in Google: Google favours secure sites, so installing an SSL can help improve your rankings, helping potential customers to discover your site,
• Browser warnings: Web browsers, especially Google Chrome, let users know when a site isn’t secure. An SSL takes care of that, ensuring your website avoids browser warnings,
• eCommerce: SSL is a must for eCommerce websites. If you’re taking payments on your website, SSL is non-negotiable.
• The certificates utilise SHA-2 256-bit encryption and 2048-bit signing algorithm – the same type used by businesses and governments around the world to keep their data protected,
• SHA-2 and 2048-bit encryption.

It’s important to protect your brand:

• Protect your customers,
• Protect your company,
• Protect your rankings.

Secure private information: An SSL certificate shows that you care about the safety of your customers. So new visitors will be comfortable to buy from you,

Boost conversion rates: By displaying a padlock in the browser window, you show visitors that you are a company that can be trusted,

Boost trust: We will install and configure your certificate, quickly and efficiently.

What’s more:

Google have announced that as of October 2017: Google Chrome will start marking HTTP pages (which contain forms) as “NOT SECURE.” In July 2018, Google will release version 68 of Chrome, that will mark every HTTP website as “NOT SECURE.”

For more information, take a look at what Wikipedia has to say, or download our SSL Certificates PDF.

Email Arran to discuss the SSL Certificate for your website.

The post Do I need an SSL Certificate for my website? appeared first on Classic Lines Design.

You can achieve this with: Search Engine Optimisation.

Most people’s first port-of-call when looking for a service or product, is of course: Google.

It’s for this reason, Search Engine Optimisation should be a vital part of your web marketing strategy. To put it simply: The higher you appear on Google*, the more traffic you’ll receive. Therefore, the more traffic comes through: the more sales you’ll get.

There are a few ways in which you can achieve higher Google rankings.

• Interesting, relevant information – Google’s job is to provide the customer with the exact information they are searching for.
• Quality back-links – If you have taken care of the above, more people will want to share your story.
• Fresh, unique content – Search Engines reward sites with higher rankings, which are kept up to date.
• Usability – Websites with dead-links, and ones which aren’t responsive (optimised for mobiles and tablets) will be ranked poorly by Google.
• Meta SEO – Make sure the snippets of information Google displays in its listings (see image above) are as good as they can be.
• Social Media – Direct more people to your specific web pages.

These are just some of the ways to improve your website’s SEO. Contact us to see how we can improve your website’s SEO, so you’ll appear higher up on the Search Engine Results Page (SERP.)

*other less popular Search Engines are available.

The post How good is your Search Engine Optimisation? (SEO) appeared first on Classic Lines Design.