Branding – Classic Lines Design

So PANTONE’s ‘Colour Of The Year’ for 2018 is: ’18-3838 UltraViolet’

arran — Tue, 19 Dec 2017 13:08:52 +0000

This is not a million miles from the branding we created for the award-winning Michelle Griffin.

Stay not only up-to-date with the latest trends, but ahead of the curve with Classic Lines Design.

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It’s fair to say EURO 2016 football fans understand branding

arran — Tue, 21 Jun 2016 11:37:09 +0000

..Think it’s fair to say #EURO2016 football fans understand branding. #NietOranje pic.twitter.com/g2fpfbEXqu

— Classic Lines Design (@ClassicLinesCLD) June 21, 2016

Have you ever met an Everton fan who refuses to wear a red tie for work? Or an Aston Villa / West Ham United fan who shudders at the thought of a slightly darker blue sleeve? Football fans are known as being among some of the most ‘brand loyal’ people around. None more-so than international football fans, as the colour wheel above illustrates.

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Generic terms which are actually trademarked brand names

arran — Tue, 07 Jun 2016 09:59:19 +0000

Have you ever sat drinking a vodka and cola in your one-piece novelty adult bodysuit?

…Or fastened two things together with a Hook-and-loop fastener instead of the more permanent cellulose-based, pressure-sensitive adhesive tape?

For many companies / marketeers, their ultimate goal is for their brand to be adopted by the public as the generic term for a type of product. After all: word of mouth is free! ..but some companies go to great lengths to stop this happening, as it maybe used to describe other, inferior products and/or water-down their brand’s message.

When a brand becomes a verb may sound like a lost Percy Sledge B-side, but in some cases a brand name can take on a life of its own and become a verb: it’s slightly easier “To Google” something, than to “Perform a World Wide Web search” on something. You could also put Hoover and Tipp-Ex in this same category.

Trademarked brand names

Many of these terms actually take their name from the inventor of the product. A couple of notable examples being: Earl ‘Tupperware‘ Tupper and László Bíró.

A special mention must go out to Pierre Lacroix. Add the French word for rice(paper) and you get: Riz LaCroix …stylise ‘Croix‘ as a ‘+‘ (cross) and you get Rizla+.

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