? @Ecosia – The #SearchEngine that donates 80% of its surplus income to non-profit conservationist organisations. ? They don’t sell your data to advertisers, ? You search the web, they plant trees …over 36 MILLION in fact! ? https://t.co/XRgJiI6tlH ? pic.twitter.com/xbEmqdwOtV

— Classic Lines Design ® (@ClassicLinesCLD) September 4, 2018

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You can achieve this with: Search Engine Optimisation.

Most people’s first port-of-call when looking for a service or product, is of course: Google.

It’s for this reason, Search Engine Optimisation should be a vital part of your web marketing strategy. To put it simply: The higher you appear on Google*, the more traffic you’ll receive. Therefore, the more traffic comes through: the more sales you’ll get.

There are a few ways in which you can achieve higher Google rankings.

• Interesting, relevant information – Google’s job is to provide the customer with the exact information they are searching for.
• Quality back-links – If you have taken care of the above, more people will want to share your story.
• Fresh, unique content – Search Engines reward sites with higher rankings, which are kept up to date.
• Usability – Websites with dead-links, and ones which aren’t responsive (optimised for mobiles and tablets) will be ranked poorly by Google.
• Meta SEO – Make sure the snippets of information Google displays in its listings (see image above) are as good as they can be.
• Social Media – Direct more people to your specific web pages.

These are just some of the ways to improve your website’s SEO. Contact us to see how we can improve your website’s SEO, so you’ll appear higher up on the Search Engine Results Page (SERP.)

*other less popular Search Engines are available.

The post How good is your Search Engine Optimisation? (SEO) appeared first on Classic Lines Design.

Why is it so important to have ZERO broken links?

• Broken links will annoy your existing customers, they’ll get frustrated and leave the website (possibly forever!)
• All your hard work and professional copy-writing is rendered obsolete. As people won’t be able to find the pages and information they are looking for.
• Major Search Engines such as Google, Bing and Yahoo punish websites which have dead-links, with a low ranking.
• Last but not least: It looks bad. If people cannot trust your website, chances are they won’t value your service or product either.

What has caused these invalid hyperlinks?

The larger and more complex a website becomes, the more likely you are to find Page Not Found messages, or Error 404 codes. So please be weary when deleting a page without checking if any other pages are still trying to link to it.

In addition to this, if you have a WordPress website / blog: take care when renaming your existing Pages and Posts.

Remember, each page’s Page Title may be different to its Permalink. Not to mention any Menu items, and Footer / Sidebar links.

How can your company keep on top of this?

By ‘check your website‘ – we don’t just mean have a quick click through a couple of your main pages, you’ll need to do a full scan of every page you have ever created. The good news is, there are tools which can help you with this. Our favourite being: Broken link checker.

Therefore, speak to Classic Lines Design today, if you need any help improving your website’s reputation, usability, and Search Engine Optimisation.

The post Do you regularly check your website for broken links? appeared first on Classic Lines Design.

Here at Classic Lines, we appreciate how important it is for companies to have (and then project) a clear message.

OK, so what?!

You’ll want as many potential customers as possible to hear this message, and more importantly: the right people. It’s for this reason such a number of Social Media platforms exist.

Social Media should be part of an overall strategy. If used correctly, you should be engaging directly with potential customers, promoting your brand, and directing people to specific pages / articles within your website.

This will have a very positive effect on your website’s SEO, giving you higher Google rankings.

So if you’re looking for Social Media platforms for your business, get in touch with CLD. We will not only set you up with professional Facebook / Google+ / LinkedIn / Twitter / YouTube accounts; but load these up with your brand’s graphics in all the correct specifications, for each Social Media platform.

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